"87% of shoppers said they'd be more likely to shop at a retailer that offered a discount.*" (PMA).

"Internet searches for discounts have increased 300% compared to 2007 and are expected to rise with this slowing economy." (PMA)

The industry redemption rate of Internet couponing is estimated at 56% compared to traditional coupon distribution methods at only 2%.

"Nearly 70% of all words used to search on-line are savings, coupons , discounts or the word FREE"